Fast Company hit it on the nose.Use Google Goggles to scan bands and art (not clunky QR codes) to download free stuff in the new HTC Sensation 4G ads, a first-of-its-kind collaboration between Rage Digital, Deutsch L.A. and Google.  

Full story - http://www.fastcompany.com/1760589/htc-campaign-brings-goggles-to-tv

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