Rage Digital and TDA_Boulder have teamed up to produce the FirstBank Paper Bag App! A series of scannable QR code ads directed users to download either the iPhone or Android version of the app. You then blow into the microphone of the device to actually blow up the paper bag. Once inflated tap to pop!
The user would then be offered a link to view Stress-Free Mortgage rates. The end result was an awesome app that also was a fun way to promote FirstBank mortgages.